A brand encapsulates a promise about who we are, what we do, and our reason for being. It finds full expression when our constituencies perceive and act on our inherent values and distinguishing characteristics through the communications we craft.
Through consistent use of messaging, style, the visual system, and our logo, a public "face" will emerge that will cement Simmons's identity in the minds of our constituencies. Over time, consistent use of the brand will strengthen understanding of our mission, purpose, and enduring values.
Main College Building
300 The Fenway
Boston, MA 02215
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