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Visual Identity System

A cohesive and uniform visual identity offers an effective way for the Simmons community to communicate with key audiences. The Simmons Visual Identity System (VIS) is intended to provide consistent yet flexible guidelines to assist you in creating communications that make a clear and strong impression.

The VIS provides specific standards, recommendations, and guidelines for using the Simmons logotype, graphic elements, and the color palette. Every member of the Simmons community plays an important role in maintaining the integrity of the system by consistently applying the guidelines to all internal and external communications.

If you have questions about the guidelines or need assistance, please contact us.

Download the Simmons Visual Identity System (VIS) Guidelines


Main College Building
300 The Fenway
Boston, MA 02215

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