How do communications professionals drive change within an organization, or throughout an industry? How will Facebook influence your integrated marketing campaign? How do people of different cultures communicate with each other at work, in the same office, or in locations around the world?
Unlike other graduate communications programs, the Master's Program in Communications Management (MCM) at Simmons College teaches strategic communications within organizations, and among various constituencies, with a managerial approach.
In class, instructors bring expertise from fields like marketing, high-tech, public relations, and not-for-profit management, combining theory and practice for students in a variety of ways. Past students have implemented online marketing solutions for clients, partnered with local non-profits including the Women's Lunch Place and Fenway CDC, and seen cross-cultural communication at work in the textiles industry, in Rome, Italy.
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