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Applied Learning Project

The applied learning project (ALP) is the capstone experience of the Master’s in Communications Management. Under the direction of a faculty advisor, students complete an applied project that demonstrates their understanding of the strategic use of communication in organizations. The projects enhance students’ credentials while providing value for existing institutions. Many choose projects that benefit their current careers or settings, while others focus on entrepreneurial ventures or new opportunities.

Each student is required to submit written reports and give oral presentations that illustrate the strategy and communication management theories that support their work.

Featured Applied Learning Projects

Read excerpts recent graduates projects.

Laura Brink

Laura Brink '06 MCM

Simply the Best
Why the Top MBA Programs in the Country Require Public Speaking Training

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Diane Au

Diane Au '06 MCM

Globalization, Cultural awareness, and Leadership: Cultural Literacy Amongst Female Executives in the Marketing Communications Industry

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View the list of 2007-2008 Applied Learning Projects »

Applied Learning Project Archives

  • “I wasn’t sure about the ALP at first, but it turned out to be the most rewarding part of the program. It was an opportunity to put into practice the skills I had learned and give something back to my company.” Mary Nickeson ’03, MCM; Marketing Director, Archimedes Systems
  • View a Success Profile

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