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» ARCHIVED PROJECTS: 2007-2008

Sujata Adamson-Mohan

Making Classical Music Relevant to the iPod Generation: An Analysis of American Symphony Orchestra Marketing and Communications Strategies Through the Lens of the Boston Symphony Orchestra

Christopher Ahearn

The Will to Give: Understanding Factors Behind Charitable Bequests

Isabel Aller

Evaluation of Lifestyle/Fashion Websites as a Magazine Supplement

Alecia Blair

Promoting the Army Spouse Ranks

Stephanie Bragg

Breaking Through Borders: How Study Abroad can Guide Today's Underrepresented Students to Become the Global Leaders of Tomorrow

Rita Buscher

Finding the We in Wedding: Branding Your Wedding

Kathryn Crowley

Driving Retirement Readiness at Capitol One: A Communications Audit on the 401(k) Plan Transition and Prescription for Ongoing Strategic Communication

Jennifer Deerinwater

Alaska Grown: A Rating Guide for Ecotourism in the Land of Midnight Sun

Emily Devaprasad

Marketing the Nurse Practitioner as a Competent Provider and CHOICE for Primary Care

Edna Epelu

The Game of Life

Miguel Escobar

The Creation of a Wine Bar and Small Portions Restaurant

Kristin E. Estabrook

The Voice of the Ballpark: The Relationship Between Ballpark Design and Community Relations in Major League Baseball

Stephanie Fader

Lessons Learned: Analysis of Women's United Soccer Association Marketing Communications

Nadine Feiter

Leadership Strategies to Enhance Global Teamwork

Patricia Flaherty

Cuan Casla: Failte Romhat: Business Plan

Erika Galvis

Wyeth: Can a Merger be Effectively Communicated?

Nike Gazonas

Communications Best Practices in CME Partnership

Kristine (Ord) Giarrusso

A Journey into the Mind of a Middle School Girl: An Assessment of Recruitment Practices at Presentation of Mary Academy with Strategies to Increase Freshman Enrollment Yield

Tammy Gibson-Hodge

Competing to Cure Brain Cancer: Strategic Messaging or an Unparalleled Partnership

Jacqueline Gill

Golden Gate to Back Bay: Building Communication and Trust within Cross-Country Virtual Teams

Laura Hart

When the Snow Fell: Improving Crisis Communications in the Aftermath of Rhode Island's December 13, 2007 Snowstorm

Kristie Helms

Measured Words: Measuring the Effectiveness of a Printed Internal Newsletter

Lauren Hendriks

Communicating Across Cultures: A communications Audit for Colleges of the Fenway

Teresa Herbert

Supporting a Bead Habit: Best Practices for Starting and Sustaining a Part-time Jewelry or Handicraft Business

Marc Herman

If You Build it, They Will Come: Advocating for Livable Streets

Nicole Herrick

The Race for the 2010 Olympics: A Communication Plan to Raise Funds for an Armenian Hopeful

Stacey Hoekwater
Kalimah Knight

Women's Book Clubs: A growing Trend about More than Just Reading

Kimberly Lawrence

When Word-of-Mouth Doesn't Reach All Ears: A Communication Plan for Plympton, MA

Nicole LeBlanc

Hi, My Name is Porkchop!

Lei Li

Down to Earth: A Culturally Rooted Branding Strategy Framework to Market Sustainability

Sharon Lightfoot

Beyond Federal Stafford Loans: Communicating Financial Assistance Opportunities to Simmons College Graduate Students

Sarah Lesway-Ball

Strategic Communications Plan: Promoting the Value of Internal Communications n IPG Business Group

Cynthia Lydon

To "Yoke" or not to "Yoke"; Does Business Goes with Pleasure? A Study of Yoga Businesses in the Greater Boston Area

Rosalia Mannino

Bridging the Education Gap: Communication and Cultural Awareness Training for Volunteer Mentors

David McDonald

Eaton Vance: Positioned for a Successful Brand Strategy

Lauren McHale

The Fascination with Pets and the Growing Pet Industry

Kathryn D. Miller

Listening Lessons: Using Focus Groups to Create Donor-Conscious Communication

Abigail Mohlin

Cause Marketing: Is the Honeymoon Over?

Daniel Moore

From Green Light to Website: The Ever-Expanding Evolution of Movie Marketing, a Simmons College MCM Elective Course

Natalia Morales

Decision Resources: A Branding Manual

Paul W. Murphy

Election 2008: Why the Youth Vote is So Fired Up, How Obama and Clinton are Capitalizing on This Enthusiasm

Laura Nelson

Talk to Me, Work with Me, Love Me: Social Bonds of Digital Natives

Lisa Palmer

Sending your Message about Climate Change: The Essential Guide to Communicating your Green Scheme for Business, Government and Citizens

Leslie Parker

Legal Marketing

Darla Pires-Degrace

Salon Monet Marketing Plan

V. Renee Portillo Satiroglu

Nurturing Childhood. Embracing Families. The Marketing Research Behind Building an Early Childhood Program

Diana Salvatore

The National Hockey League: Down and Back, How a Cancelled Season Saved the NHL

Lisa Schoenberg

From Paper to Pixels: Ensuring Success in Transition from a Print to Electronic Newsletter

Jennifer Scott

Blueprint for Success: Building Internal Brand Buy-In at the Boston Center for Adult Education

Monique Screen

A Business Plan: Sweet Potatoes Café

Julie Sherman

Smart, Experienced, and Likeable: Strategies for Personal and Professional Growth

Sunitha Subramaniyan

Simmons India Plan

Veronika Theophile

Shattering the Glass Ceiling: Breaking Down Barriers that Deny Women Top Positions in Science and Engineering Academia

Nicole Torra

Student Financial Services: Financial Aid Communications Audit

Jennifer Trapp

The Influence of Web Communications on Marketing and Promoting Entertainment Products

Jennifer Van Gelder

How Much Green Can Your Organic Brand Grow? Recommendations for Branding an Organic Business

Brigitte M. Walsh

How to Unseat an Incumbent

Jennifer Walsh Carroll

Branching Out on Your Own: Discovering a Career Identity as a Marketing Consultant

Deniece Washington

Marketing Contemporary Gospel Music for Christian & Secular Audiences

Alison Whitehead

Strategic Enrollment Management: An Examination of Enrollment Management Concepts, Models and Practices

Samantha Wood

An Exploration into the Branding of Holly and Sam and The Cupcake Counter

Tammy Yu

Breaking the Language Barrier: A Communications Plan for Blue Cross Blue Shield of Massachusetts

 

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