Manager of Content Strategy, SapientNitro, Boston MA

Job Title:
Manager of Content Strategy

Job Summary:
As Manager of Content Strategy, you provide leadership to the content team by understanding, applying and disseminating content best practices as part of a larger, cross-functional team. You collaborate with the Creative team to understand and help support client objectives and user requirements by:

Responsibilities:

  • Providing high-level content and brand recommendations that help clients and their users achieve their goals based on information obtained through site audits, competitive assessments, user testing, and site metrics
  • Creating or reviewing site structure and nomenclature for the most intuitive presentation of content
  • Establishing and/or maintaining editorial standards and accuracy/quality of content
  • Creating and/or implementing an editorial calendar to align site releases with product launches, seasonal promotions, and more
  • Generating or overseeing an inventory/matrix of all site content, including related assets
  • Writing original copy for websites and other properties, which adheres to the standards and recommendations you have set forth
  • Overseeing content migration and creating or reviewing associated documentation
  • Defining governance/workflow of content creation based on stakeholder interviews and an understanding of the client's technological capabilities
  • Evaluating CMS packages and determining or contributing to selection criteria
  • Frequent travel may be required

Experience Guidelines:

  • 5-7 years' experience in online content strategy, some in an agency/consulting environment
  • Experience leading content or cross-functional teams

 

Education:
Degree in English, Journalism, Technical Writing or similar preferred

Interested candidates should submit a resume to Alicia Priselac, apriselac@sapient.com 

About SapientNitro

SapientNitro, part of Sapient, is the world's first customer experience company.  We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients.  By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

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