Communications and Marketing Manager, Sno-Isle Libraries, Marysville WA

This position will remain open until sufficient qualified applicants are received. Initial screening will begin November 1, 2013. To ensure first consideration your online application will need to be submitted by this date.
Sno-Isle Libraries is looking for a Communications and Marketing Manager to serve as the communications and marketing content strategist responsible for the Library District's publications and content systems, manage the strategy, development and execution of an editorial calendar for internal and external communications, marketing and audience engagement and online services and products across all media channels and formats.


The position will lead efforts for alignment of communication efforts with Library District objectives and provide management focus on the virtual experience of our customers, visitors, staff and stakeholders with the objective of ensuring an effective array of online information, services and products.


Typical Duties:

  •  Manage communications, marketing, events and public relations activities to expand and promote awareness of the Library District and its services.
  •  Manage all media channels and formats, including online communications and social media properties through development and implementation of editorial calendar.
  •  Develop a content marketing strategy based on user needs, stakeholder objectives and Library District's priorities to ensure the online services and products are focused on the customer's virtual experience.
  •  Provide effective staff direction and supervision to ensure quality communication and marketing content, products and services for the Library District. This includes such actions as: interviewing, selecting, and training staff; scheduling and assigning tasks and services to assure optimum service levels and uses of staff skills and abilities; coaching staff and arranging for or giving continuing training to enhance their capabilities and to enhance quality of service; applying Library District personnel policies and procedures to such matters as granting and scheduling leave, resolving grievances and discipline matters; evaluating staff performance and providing useful and helpful communication to staff on their performance; and promoting and terminating assigned staff members.
  •  Assure the fiscal soundness of the operation of the marketing and communication unit, including developing annual budgets, monitoring and reporting expenditures compared to budget and initiating needed corrective action.
  •  Develop and manage the production of Library District communication and promotional materials, including online content, newsletters, e-communications, annual reports, brochures, flyers, news releases, event programs and publications; review and edit existing promotional materials for marketing effectiveness, cross-promotional implications and adherence to brand guidelines.
  •  Work with library staff to measure the effectiveness of marketing efforts for use of Library District resources, programs and services; ensure brand consistency across project deliverables, digital and print; provide support for communication and marketing efforts.
  •  Develop and implement communications and information-sharing strategy.
  •  Acts in the absence of the Communication Director.

Qualified individuals must have competent experience or knowledge of:

  •  Media relations, community relations, multimedia, online, external and internal communications, as well as customer and stakeholder engagement.
  •  Communications including speech, message and delivery development and collateral support, including message preparation and delivery in various scenarios.
  •  Publication development and management demonstrating familiarity with written communications, marketing and audience engagement across a range of media and platforms.
  •  Traditional and online media work with interactive community, news and entertainment media, including strategic partnerships with media.
  •  Professional-level writing, editing and communication skills with the ability to effectively interact, present ideas and represent the organization in diverse settings with all types of audiences.
  •  Budget, workplan and staff development, supervising, leading and effectively managing staff teams and resources.
  •  Development and successful implementation of plans (objectives, strategies, messaging, and tactical action) for programs, projects, products and events, taking projects from concept to quality delivery on time and on budget.
  •  Coordination and management of online opportunities for communications, marketing and customer engagement through the internet, search engine optimization and social media networks, such as Facebook, Twitter, YouTube, Flickr, blogging, as well as email communications and online marketing campaigns.
  •  Use of business, communications, and marketing and online software tools.
  •  Campaigns to amplify brand awareness, improve and maintain customer loyalty, and increase event attendance.
  •  Collaborative development, launch and management of reciprocal marketing initiatives with partnering organizations.
  •  Digital image asset management systems, communications and market research, surveys, polling, analyses, evaluations and implementing recommendations.
  •  Demonstrated ability to simplify, explain and present complex concepts for understanding.
  •  Mac and Windows-based software; customer service standards and protocols.
  •  Public sector experience, familiarity or knowledge of Library District policies and procedures is a plus.

Qualified individuals are required to be able to: speak, write and understand English clearly and concisely; supervise and oversee the work of others in a manner that enhances their performance and assures quality service; administer budgets and fiscal assets; work cooperatively and have favorable interpersonal relations with public and co-workers.

These skills and abilities typically are acquired through a combination of experience and training including a Bachelor degree in Communications, Marketing, Public Relations, or related field and five years of experience in media, communications and marketing, online communications, corporate or non-profit communications environment, including three years of supervisory experience, or any combination of education and experience which would provide the required knowledge and skills.


NOTE: A digital portfolio of work samples, including previous communications, marketing or online work will be requested if invited to interview.

A Sno-Isle application is required for each position applying for and must be submitted by 5:00 p.m. on the closing date. Applications and employment information available online: http://www.sno-isle.org

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