A technology innovator, Silicon Valley entrepreneur, and celebrated author, Clara Shih is co-founder and CEO of Hearsay Social, providing market-leading social media management software to Fortune 500 companies. She developed Facebook's first social business application in 2007 and subsequently wrote The Facebook Era: Tapping Online Social Networks to Market, Sell and Innovate-the de facto social networking bible for corporations. Before starting her own company, Shih held a variety of key technical, product, and marketing positions at Google, Microsoft, and Salesforce.com. She has been named one of Fortune's Most Powerful Women Entrepreneurs and Fast Company's Most Influential People in Technology. Shih serves on the board of directors of Starbucks and the advisory board of Facebook's Work4 recruiting solution, and is an advisor to Good Karma, a nonprofit she founded that conducts technology education programs in developing countries.