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Marketing at Simmons

The Marketing Department leads university-wide marketing efforts to increase Simmons College brand awareness among prospective students, parents,alumnae/i, and opinion leaders; to competitively position the College; and to drive admissions inquiries for undergraduate and graduate programs. The Marketing Department manages the development of major admissions publications for all programs, public relations, external and internal communications, brand advertising, call-to-action advertising, online marketing (web, email, social media, search), and the SIMMONS magazine for alums.

The Marketing Department is organized into four key groups based on function: Advertising, Communications (Public Relations), Online Marketing, and Marketing Publications.