Skip to this page's content

CAS Graduate Study Success Stories

Thinking Ahead

Day knows the importance of looking ahead. "Effectively communicating your strategy in 30 seconds is a challenge I thrive on."

Growing up the son of an America's Cup winner and Olympic Gold medalist sailboat racer, Mark O'Day '99 learned a great deal about sailing — especially the importance of looking ahead to anticipate wind shifts and what other boats may do. He applies that same principle to his work as director of marketing for Comcast (formerly AT&T Broadband/MediaOne).

"I am always thinking way out front," explains O'Day. "While most people are thinking about the impact of their efforts within the next quarter, I'm calculating the long-term and cumulative effects of our efforts and adjusting short-term plans accordingly."

Looking ahead was exactly what O'Day was doing when he applied to the MCM program in 1996. "I saw the face of communications changing and I felt a bit stale in my current environment. I knew the MCM would offer me exposure to new ways of thinking and communicating, and the opportunity to explore those in ways that were pertinent to my career."

O'Day was hired by MediaOne soon after starting the program. As director of marketing, he especially enjoys producing TV ads. "Effectively communicating your strategy in 30 seconds is a challenge I thrive on. I am very proud that the work I have done over these last five years has accomplished the desired business goal and garnered acclaim from publications like Advertising Age and Business Week."

He credits MCM courses like Emerging Communications Technology and Communicating Change with challenging his thinking and approach to marketing communications. "My Simmons education helped me look at things in a new way and to position myself outside the fields of business I had worked in previously. Now I'm marketing products and services in telecommunications — one of the most exciting and ever-changing industries."