Creativity, Innovation & Entrepreneurship

Teresa Nelson Professor: Teresa Nelson

Entrepreneurship is for everyone. Regardless of the type of organization (profit, nonprofit, mission driven profit, cooperative) or its stage of development (established, growth or new venture), change and development rely on the entrepreneurial spirit of individuals and teams to recognize new opportunities and build business models to make them come to life. This course is designed to consider how new ideas emerge (creativity), the models that put them into practice (innovation), and how organizational levers are played to do so (entrepreneurship). We will explore the realm of creativity tools and techniques that can be applied at the individual and team level. We will then consider creativity in the context of innovation - the route whereby ideas become opportunities as they are defined as new products and processes. Finally, with entrepreneurship, each student will develop a first stage business model and learn how to pitch that model in presentation and through an executive summary.

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