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Applied Learning Project

Applied Learning Project

The Applied Learning Project (ALP) is the capstone class for the Master's Degree Program in Communications Management. Students complete an applied project that demonstrates their understanding of the strategic use of communications. Many students choose projects that incorporate the work they do in their current profession, while others pursue career goals like starting a business or making a career change. Others explore areas of interest related to communications through intensive research projects.

Featured Applied Learning Projects

See examples of recent projects:


Laura Brink '06 MCM

Simply the Best: Why the Top MBA Programs in the Country Require Public Speaking Training

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Diane Au '06 MCM

Globalization, Cultural awareness, and Leadership:Cultural Literacy Amongst Female Executives in the Marketing Communications Industry

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