Shuili Du

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Education

D.B.A., Marketing, Boston University, School of Management, M.A., Economics, Fudan University, School of Economics, B.A., Tsinghua University

Specialization

Corporate Social Responsibility, Sustainability, Relationship Marketing, Trust, Product Innovation, Consumer Welfare, Consumer Emotions

Current Course(s)

• MGMT 335 Marketing Research
• MGMT 229 Corporate Social Responsibility: Managing People, Planet, and Profit
• GSM 526 Marketing Research
• GSM 512 Corporate Social Responsibility: Managing People, Planet, and Profit

Publications

• Du, Shuili, Valerie Swaen, Adam Lindgreen, and Sankar Sen (forthcoming), "The Roles of Leadership Styles in Corporate Social Responsibility," Journal of Business Ethics.
• Korschun, Daniel, and Shuili Du (forthcoming), "How Virtual Corporate Social Responsibility Dialogs Generate Value: A Framework and Propositions," Journal of Business Research.
• Luo, Xueming, and Shuili Du (2012), "Good Companies Launch More New Products," Harvard Business Review, 90(4), 28.
• Du, Shuili, C.B. Bhattacharya, and Sankar Sen (2011), "Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier," Management Science, 57(9), 1528-1545.
• Du, Shuili, C.B. Bhattacharya, and Sankar Sen (2011), "What Board Members should Know about Communicating CSR," Director Notes by the Conference Board, Vol. 3(5).
• Du, Shuili, C.B. Bhattacharya, and Sankar Sen (2010), "Maximizing Business Returns to Corporate Social Responsibility (CSR): the Role of CSR Communication," International Journal of Management Review, 12(1), 8-19.
• Shuili Du, C.B. Bhattacharya, and Sankar Sen (forthcoming), "Maximizing Business Returns to Corporate Social Responsibility (CSR): the Role of CSR Communication," International Journal of Management Review.
• Sen, Sankar, Shuili Du, and C.B. Bhattacharya (2009), "Building Relationships through Corporate Social Responsibility," in Handbook of Brand Relationships, edited by Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester.
• Du, Shuili, Sankar Sen, and C.B. Bhattacharya (2008), "Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families," Journal of Consumer Research, 35(3), 483-494.
• Du, Shuili, C.B. Bhattacharya and Sankar Sen (2007), "Reaping Relational Rewards from Corporate Social Responsibility: the Role of Competitive Positioning" International Journal of Research in Marketing, 24, 224-241.
• Dong, Weimin, Shuili Du and Daniel Korschun (2003), "Integrating Social Responsibility and Marketing Strategy," MSI Reports, 4, 3-21.

Professional Services

Co-chair (with C.B. Bhattacharya) of the Corporate Affairs, Social Responsibility and Sustainability Track, American Marketing Association (AMA) Winter Educators' conference, February 2011, Austin, TX

Ad Hoc Reviewer for:

• Journal of Public Policy and Marketing
• Journal of Business Research
• International Journal of Research in Marketing
• California Management Review
• Journal of Business Research
• Journal of Business Ethics
• Marketing Letters
• Journal of Small Business Management

Conference Reviewer for:

• Association for Consumer Research Conference
• Society of Consumer Psychology Conference
• American Marketing Association Educators' Conference
• Conference of the International Society of Franchising

Speaking Engagements

• Du, Shuili, Adam Lindgreen, Valerie Swaen, and Sankar Sen, "Organizational Leadership Styles and Corporate Social Responsibility," presented at the 8th International Conference on Corporate Identity/Associations Research Group, Philadelphia, PA.
•  Du, Shuili, and Daniel Korschun, "CSR 2.0: How Co-Participation in Corporate Social Responsibility Generates Value for Stakeholders, the Cause, and the Company," presented at the Association for Consumer Research Asia Pacific Conference, June, 2011, Beijing, China
• Du, Shuili, C.B. Bhattacharya, and Sankar Sen, "Beyond the Marketing Mix: Competing through Corporate Social Initiatives," presented at the American Marketing Association (AMA) Summer Educator's Conference, August, 2010, Boston, MA.
• Du, Shuili, Sucharita Chandran, "Does Being Good Imply Doing Good?: Context Effects on Corporate Social Responsibility," presented at the Society of Consumer Psychology (SCP) Conference, St. Petersburg, FL, February 25-27, 2010
• Du, Shuili, C.B. Bhattacharya and Sankar Sen, "Using Corporate Social Responsibility to Enhance the Job-Product Offering," presented at the Society of Consumer Psychology (SCP) Conference, St. Petersburg, FL, February 25-27, 2010
• Bhattacharya, C.B., and Shuili Du, "Triple Bottom Line: A Positive Sum Game?" presented at the European Academy of Business in Society (EABIS) Conference, Barcelona, Spain, September 2009
• Du, Shuili, C.B. Bhattacharya, and Sankar Sen, "Does it Pay to be a Good Citizen?" Invited presentation at the Association for Education in Journalism and Mass Communication Convention, Boston, MA, August 2009
• Du, Shuili, Sankar Sen, and C.B. Bhattacharya, "Measuring CSR Returns to an Oft-Neglected Stakeholder Group: The Cause Beneficiaries," presented at the Stakeholder Marketing Consortium, Boston, MA, October 2008
• Du, Shuili, C.B. Bhattacharya, and Sankar Sen, "Strengthening Consumer Relationships through Corporate Citizenship Initiatives," presented at the INFORMS Marketing Science Conference, Vancouver, Canada, June 2008
• Du, Shuili, C.B. Bhattacharya, and Sankar Sen, "Promoting Health Behavior through Corporate Health Initiatives," presented at Transformative Consumer Research Conference, Hanover, NH, July 2007
• Du, Shuili, C.B. Bhattacharya and Sankar Sen, "Strengthening Consumer Relationships through Corporate Social Initiatives," presented at Society for Consumer Psychology Conference, Las Vegas, NV, February 2007
• Du, Shuili, C.B. Bhattacharya and Sankar Sen, "Building Brand Trust through Corporate Social Initiatives," presented at Association for Consumer Research North American Conference, Orlando, FL, September 2006
• Du, Shuili, Lisa J. Abendroth and Sucharita Chandran, "Bidders' Regret in Auctions," presented at Association for Consumer Research North American Conference, San Antonio, TX, October 2005
• Du, Shuili, C.B. Bhattacharya and Sankar Sen, "Convergence of Interests: Producing Social and Business Returns through Corporate Social Marketing," presented at CSR Metrics Conference, Berkeley, CA, April 2005
• Bhattacharya, C.B., Shuili Du and Sankar Sen, "Antecedents and Consequences of Corporate Social Responsibility Perceptions," presented at Society for Consumer Psychology Conference, St. Petersburg, FL, February 2005
• Bhattacharya, C.B., Sankar Sen and Shuili Du "Assessing the Returns to Corporate Social Initiatives: a Consumer-Centric Perspective," presented at MSI Conference on Collaborative Research, New Haven, CT, December 2004