Professor; Associate Dean for Faculty and Curriculum; Faculty Leader, Marketing, Operations, and Strategy Department
Ph.D., UCLA (Management); M.B.A., University of Tennessee (Marketing); B.A., University of Tennessee (Social Anthropology)
Professor Marlino has nearly 30 years of experience in both the practice of marketing and marketing education. She specializes in marketing strategy, market research, consumer behavior, and global marketing. Marlino has most recently focused her research on the attitudes of girls and women towards business careers and on the media's representation of women in general and businesswomen in particular. This research has garnered media attention in more than 200 newspapers, magazines, and radio broadcasts nationwide.
Before joining the Simmons faculty in 1990, Dr. Marlino taught at MIT's Sloan School of Management. She also taught specialized courses at Boston University, the Fletcher School of Law and Diplomacy at Tufts University, and various executive education programs in the greater Boston area. She has served as a consultant to nonprofit arts and financial services organizations, and in the automotive and pharmaceutical industries.
Academic Articles (Peer Review)
- Kickul, J., Wilson, F., Marlino, D., & Barbosa, S. (in press, 2007). Are misalignments of perceptions and self-efficacy causing gender gaps in entrepreneurial intentions among our nations teens?. Journal of Small Business and Enterprise Development.
- Wilson, F., Kickul, J., & Marlino, D. (2007). Gender, Entrepreneurial Self-Efficacy and Entrepreneurial Career Intentions: Implications for Entrepreneurship Education. Entrepreneurship Theory and Practice.
- Wilson, F., Marlino, D., & Kickul, J. (2004). Our Entrepreneurial Future: Examining the Diverse Attitudes and Motivations of Teens across Gender and Ethnic Identity. Journal of Developmental Entrepreneurship.
- Marlino, D. & Wilson, F. (2006). The Career Expectations and Goals of Latina Adolescents: Results from a Nationwide Survey. In Denner, J and Guzman, B. (Ed.) Latina Girls: Voices of Adolescent Strength in the US. New York, NY: NYU Press.
- Marlino, D. & Wilson, F. (2003). Teen Girls on Business: Are They Being Empowered, Boston: Simmons School of Management/The Committee of 200.
The Effects of Judgmental Heuristics on Consumer Decision Making
Other Research Activities
2006 - Research-in-Progress: The Career Expectations and Goals of Latina Adolescents: Results from a Nationwide Survey, in Latina Adolescent Girls: An Edited Volume on Strategies and Strengths.
Work in Progress
- Safety as a Credence Attribute: Public Policy Implications for the Marketing of Children's Products (with Marla Felcher)
- Using a Marketing Simulation for Assessment of Student Learning (with Fiona Wilson)
American Marketing Association
2000-present: SOM Continuous Improvement Committee
2000-present: SOM Curriculum Committee
2004-present: Assurance of Learning Committee
2007-present; Strategic Advisory Leadership Team
- Wilson, F., Marlino, D., & Kickul, J. (2004, January). Our Entrepreneurial Future: Examining the Diverse Attitudes and Motivations of Teens across Gender and Ethnic Identity. Presented at USASBE.
- Hurst, C.B. & Marlino, D. (2003, June). Having Fun in the Classroom: Putting Student in Jeopardy! Presented at Eastern Academy of Management.