Dr. Vieira earned his Ph.D. in Communication Sciences from the University of Connecticut. He earned his M.B.A. in Management from Bryant University and a B.A. in Political Science from Rhode Island College. He has over twenty-five years of experience in marketing management and strategic marketing, and has consulted for a number of European companies. He primarily teaches quantitative research methodologies and organizational behavior/communication courses at the graduate level. At the undergraduate level, he teaches strategic communication campaigns and planning, PR, and advertising. Professor Vieira's students have developed ad campaigns for clients such as multi-national corporations, the U. S. government, and non-profit organizations. He has developed the information architecture and constructed a number of online courses and is the recipient of teaching awards from the University of Hartford and American Intercontinental University. Professor Vieira has been a guest lecturer at numerous universities including Boston University, University of New Hampshire, Suffolk University, University of Connecticut, and Bryant University.
Dr. Vieira's research interests include motivation, message effectiveness, corporate social responsibility, and the usage of advanced statistical methodologies. He has developed 15 unpublished consulting and research reports, and over 10 peer-reviewed publications in such journals as Reading Psychology, Educational Psychology, Children and the Media, Journal of Applied Social Psychology, Communication Research, American Journal of Media Psychology, and Corporate Communication: An International Journal. He has also served as a reviewer for the Journal of Personality and Social Psychology; Journal of Research in Personality; Northwest Communication Association Journal; Ethics & Behavior; and International Journal of Hospitality & Tourism Administration.
He has co-authored more than 15 peer reviewed research papers presented at conferences such as the Society of Experimental Social Psychology, International Society for Research on Emotions, International Communication Association, National Communication Association, Association for Education in Journalism and Mass Communication, and International Symposium: New Perspectives in Affective Science by The Center of Excellence for Psychological Studies at Kyoto University.
In his spare time, Dr. Vieira writes children's stories and paints in Maine where he resides with his family.