Course descriptions are provided for available courses AND their prerequisites. View a list of courses offered during the Summer 2012 term.
Please note
This course information is derived from the Online Course Catalog, which is under development. The information may not be accurate and is provided only as a convenience. Please consult the print or PDF version of the Course Catalog for all official course information.
Marketing Research
4 sem. hrs. Prereq.: MGMT 250 and MATH 118. Introduces the state-of-art research design and analysis approach. Focuses on methods for collecting, analyzing, and interpreting market and consumer data relevant to the managerial decision- making process for both big corporations as well as small and medium enterprises. Has a strong applied and managerial orientation. Includes lectures, cases, field trips, and a research project.
Du, Sampson.
Course details
- Course number: MGMT-335
- Credits: 4.00
- Academic Level: Undergraduate
- Currently Offered: Yes
- Course Type: Lecture
Pre-requisite for this course
This information was taken from the Simmons College Registrar. Please report any errors or corrections to cas@simmons.edu.
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