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This course information is derived from the Online Course Catalog, which is under development. The information may not be accurate and is provided only as a convenience. Please consult the print or PDF version of the Course Catalog for all official course information.
4 sem. hrs. Explores the nature and role of communications in marketing and the integration of public relations, advertising, direct marketing, sales promotion, personal selling, and new media in the marketing communications plan. Analyzes marketing communications materials in various media and considers the economic and social implications of promotion. Includes a field assignment.
Course offerings and major & minor requirements for this program are available as a downloadable PDF document below. Please note that you will need the free Adobe Acrobat Reader plug-in to view and print these files.
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Please note: Simmons College makes every effort to ensure that the information contained in its catalogues is accurate and complete. Occasionally, however, changes are made and mistakes are discovered after the catalogue has been placed online. Degree requirements may also change because of changes in curriculum, accreditation standards or legal requirements. If you have questions about a program, especially with regard to the course or training requirements for a particular degree, we encourage you to be in contact with the dean of the school, the director of the program, or the chairman of the relevant department for definitive information.