Student work and focus in the PR/ Marcomm Track
The Public Relations/Marketing Track has an integrated marketing communication focus which assures that all communication with the marketplace is clear, seamless, consistent, and takes advantages of each medium's strengths.
Students receive grounding in relevant applied theory as it pertains to various types of PR, marketing, and advertising. Students also develop PR and advertising pieces and become well versed in the strategizing and planning process.
More specifically, students develop skill sets that include writing and editing across media; visual communication; broadcast & print ad development; and presentation techniques.