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Major in Arts Administration

Major in Arts Administration

The Department of Management offers this interdepartmental major in conjunction with the Department of Communications and the Department in Art and Music. The Interdisciplinary Major in Arts Administration prepares students for careers in the arts, including management of the arts in organizations of any size, from start-up ventures to established cultural institutions. Students are required to take 52 semester hours, including 32 in the Department of Art and Music and 20 in the Department of Management. Three tracks of study are possible from the interdisciplinary major in Arts Administration.

Requirements:

Art

Two out of four studio courses; students cannot choose both ART138 and ART/COMM139
ART 111 Introduction to Studio Art: Drawing
ART 112 Introduction to Studio Art: Color
ART/COMM 138 Introduction to Photography and the Traditional Lab
ART/COMM 139 Introduction to Photography and the Digital Lab

In addition:
ART 141 Introduction to Art History: Egyptto Mannerism
ART 142 Introduction to Art History: Baroque to the 20th Century
AADM 143 State of the Arts: An Introduction to Arts Administration
AADM 390 Arts in the Community
One elective in art history

Music

MUS 120 Introduction to Music: The Middle Ages to Early Romanticism
MUS 121 Introduction to Music: Early Romanticism to the Present
AADM 143 State of the Arts: An Introduction to Arts Administration
AADM 390 Arts in the Community
Three electives in music history, theory, or performance

Communications Track

COMM 122 Writing and Editing Across the Media
COMM 186 Introduction to Public Relations and Marketing Communications
COMM 281 Writing for Public Relations and Integrated Marketing

Communications and two of the following courses:
COMM 120 Communications Media
COMM 121 Visual Communication
COMM 123 Communications Technologies
COMM 124 Media, Messages, Society
COMM 210 Introduction to Graphic Design: Principles and Practices (requires COMM 123)
COMM 220 Video Production
COMM 244 Web I: Design for the World Wide Web (requires COMM 210
COMM 260 Journalism (requires COMM 122)
COMM 310 Feature Writing (requires COMM 122)

Management Courses
Business or Marketing

Business Track

MGMT 100 Foundations of Business Management
MGMT 221 Project Management
MGMT 234 Organizational Communication and Behavior
MGMT 238 Managing Your Venture's Financial Bottom Line
MGMT 250 Marketing

Recommended:
ECON 100 Principles of Microeconomics
ECON 101 Principles of Macroeconomics
MATH 118 Introductory Statistics

Marketing Track

MGMT 100 Foundations of Business Management
MGMT 250 Marketing

Plus three of the following courses:
MGMT 229 Corporate Social Responsibility
MGMT 230 Why We Buy
MGMT 231 Creating Brand Value
MGMT 232 Marketing Communications in the Age of Social Media
MGMT 233 Developing Customer Relations
MGMT 236 Retail Management
MGMT 348 Sustainable Supply Chain Management
MGMT 394 Comparative Retail Strategies

Recommended:
ECON 100 Principles of Microeconomics
ECON 101 Principles of Macroeconomics
MATH 118 Introductory Statistics

Entrepreneurship Track

MGMT 137 Entrepreneurship & Innovation
MGMT 238 Managing Your Venture's Financial Bottom Line
MGMT 250 Marketing
MGMT 337 Team Based Entrepreneurship

Plus one flex course from the following:
MGMT 224 Socially Minded Leadership
MGMT 230 Why We Buy
MGMT 231 Creating Brand Value
MGMT 232 Marketing Communications in the Age of Social Media
MGMT 233 Developing Customer Relations
MGMT 234 Organizational Communication and Behavior
MGMT 236 Retail Management
MGMT 260 Finance
ECON 214 Women in the World Economy
ECON 222 Comparative Economies in East Asia
ECON 239 Government Regulation of Industry
ECON 241 Business Competition and Antitrust Policy
SOCI 267 Globalization
SOCI 348 Re-envisioning the Third World
SJ 220 Working for Social Justice
SJ 222 Organizing for Social Change