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This course information is derived from the Online Course Catalog, which is under development. The information may not be accurate and is provided only as a convenience. Please consult the print or PDF version of the Course Catalog for all official course information.
4 sem. hrs. Prereq.: MGMT 250 and MATH 118. Introduces the state-of-art research design and analysis approach. Focuses on methods for collecting, analyzing, and interpreting market and consumer data relevant to the managerial decision- making process for both big corporations as well as small and medium enterprises. Has a strong applied and managerial orientation. Includes lectures, cases, field trips, and a research project.