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Marketers bridge companies and customers using an increasing array of ideas, tools and techniques. Among the many critical issues facing marketers today are pressures in the global marketplace that influence access to supplies and sale of goods, sweeping changes in technology and information systems that have altered the ways in which organizations distribute their products and communicate with their customers, the shift from mass marketing to relationship marketing with the resulting array of market segments and subcultures, and the continued challenges and opportunities posed by issues of social responsibility and ethics.
Marketers need to understand the concepts and principles of marketing, but they also benefit from coursework in economics, communications, modern languages, and/or information technology. A major in Marketing can be combined with other areas of study to give the student a richer context in which to operate as a marketer, and to enhance her ability to integrate multiple sources of information, think critically, and solve marketing problems.
Required Core Courses
The student will select two electives from the following list: