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In their recently published book, Public Relations Planning, Professor Edward Vieira, Jr. and Associate Professor Yulong Li offer a comprehensive guide to strategic communication, replete with rich insights and academic research. We spoke with them about their approach to PR, advances in the field, and how Simmons offers students robust career training.

• Research

Simmons takes pride in giving students the real-world skills and experiences they need to thrive in the workplace. For recent grad Shukri M. Mohamud ’21, her Simmons education has served her well post-grad. “Simmons prepares you to network and communicate,”...

• First-generation Student
• Careers and Internships