Marketing

Our students work in teams to gather, analyze, and draw conclusions from industry and market data and craft marketing plans for a variety of organizations through case studies and projects. As a Marketing major, you'll learn to design clever and compelling marketing campaigns that reflect your understanding of branding and consumer behavior.

Students pursuing a Marketing degree can find internships at industry leaders like Hannaford’s, the Boston Red Sox, Boston Children's Hospital, and Brown Brothers Harriman. You'll solve complex, real-world marketing situations, and become a confident leader, brand steward and marketing expert.

Our faculty are seasoned practitioners, drawing on their extensive knowledge to prepare you for modern day marketing careers. Our alumnae/i excel in every industry, finding positions in organizations like Mullen, Tory Burch, Digitas, and FleishmanHillard.

Simmons University also offers a Marketing minor, an online Marketing major for adult learners, and a degree in Public Relations and Marketing Communications.

Bachelor’s degree in Marketing admission requirements

Students interested in applying to the undergraduate Marketing degree program must submit the following items to be considered for undergraduate admission:

• Completed Application
• High School Transcript
• SAT or ACT Test Scores
• TOEFL Scores (required if English is not your first language)
• College Essay College Transcript (if applicable)
• Two Letters of Recommendation (one teacher, one counselor)

Learn more about Simmons University’s Marketing major requirements and our first-year undergraduate application process for Marketing majors, including deadlines and what we look for in an applicant.

What can you do with a Marketing degree?

Simmons’ degree in Marketing is a career-oriented major that touches many areas of study such as marketing research, consumer behavior, brand management, advertising, communications, public relations, sales and distribution (B2B and B2C), and marketing strategy and project planning. There are many career opportunities in marketing where you can make an impact as a leader and brand champion in any type of organization.

Types of marketing careers include:

• Advertising and promotions manager
• Content strategist
• Copywriter for an advertising or marketing agency
• Data scientist
• Director of digital marketing
• Market research analyst
• Marketing specialist
• Marketing manager
• Chief marketing officer
• Public relations manager
• Public relations specialist
• Sales manager
• Sales representative
• Search engine optimization specialist
• Social media manager

Learn more about our Marketing major!

As you complete your degree in Marketing at Simmons, you’ll develop an understanding of the latest theory, technology, and strategy driving marketing tactics in shifting industries. You can request more information about the our Marketing major or minor, schedule a campus tour, or find out how to apply today!